POLITICO title ‘The next generation’ of ‘mass media’ is ‘a thing now’: Tech company’s new CEO says article NEW YORK — For the first time, the “next generation” of “mass media” — a term used to describe all forms of social media — is a concept, rather than a category, of American media companies, according to Marc Leder, the executive chairman of the American Association of Media Companies.
That’s the view of Mark Johnson, executive vice president of communications for Google.
It’s also the view that of the more than 40 major media companies that provide content for Google’s search engine, Facebook and Twitter, Johnson is the only one who has a direct connection to the company.
And it’s the only view that comes from a person who has spent 20 years at Facebook, who is responsible for shaping how the company uses the power of social and mobile platforms.
“I’m the only person at Facebook who actually worked with Facebook on what we were doing and how we were using it,” Johnson said in an interview Tuesday at the American Society of News Editors annual convention.
“It’s been a long time coming.
We’re not even on the same page on everything.”
The rise of the “new media” Johnson is referring to is a phenomenon he coined during his tenure as Facebook’s executive vice chairman.
It began with a move from the social network to its desktop app, and he’s credited with helping to bring the concept of “mobile first” to a wider audience.
The term now encompasses social, mobile, online, video, news and other elements that all shape the way media is consumed.
The rise has been gradual, however, and it began in earnest at Facebook when Johnson and co-founder Eduardo Saverin launched the company in 2005, just a year after the dot-com bubble burst.
In 2010, Facebook launched the first video app, Messenger, that made video messaging a viable option for many.
In 2011, Facebook made it easier to create your own news feed and started making video posts available to all users.
The company also introduced a tool called News Feed that allowed users to add up to a dozen or more stories from across its various services.
That year, Facebook acquired a large part of Buzzfeed, the news aggregator that helped it become the top story on the site, as part of a deal worth $1 billion.
But by 2013, the company’s fortunes had taken a turn for the worse, as its stock fell nearly 30 percent in a single year.
Facebook eventually went public in August 2015, and Johnson took over the company that day.
Johnson has said he’s focused on building a “platform for the next generation” — something that will include apps for social, online and video — and has said the company is already making progress with that vision.
“The next thing we’re working on is the ability to deliver a new generation of ‘next-generation’ media,” he said in a statement to POLITICO.
“That’s something that we have the ability and capability to deliver.
It is a big part of our business and I know we’re going to make great progress in that space over the next few years.”
But it was also during that same year that Facebook launched its own video app.
The app launched on iOS and Android in the spring of 2016 and it’s now one of the top apps for video on both platforms, according a report by Digital Trends.
“Today we have a billion videos on YouTube, and today we have 1.6 billion video views,” Johnson told reporters in a conference call Tuesday.
“We’ve got to figure out how we can monetize them, and that’s a big piece of it.”
But he also said he doesn’t believe Facebook is ready to become the dominant player in the video world, a position he reiterated to reporters at the same conference call.
“What I think we need to do is figure out ways to make this stuff more relevant, and make it really attractive,” Johnson was quoted as saying.
“And I don’t think we have that capability right now.”
He added: “I don’t see Facebook as the platform that is going to be the one that wins this thing.”
Facebook, he said, “is still going to have to work on its app experience.
That doesn’t mean that it can’t change.
It has to be a different kind of app experience.”
Johnson said he was also concerned about how Facebook will address the rising influence of the Chinese government in the media industry, which he sees as a growing threat.
He told the Associated Press that while Facebook has been more transparent in its approach to government control of social platforms like WhatsApp, the Chinese are still “more transparent than the Americans and a little bit more sophisticated than the Russians and Chinese.”
Johnson noted that the company also has a long history of working with the State Department on cybersecurity issues.
“So I think, frankly, we have to be careful,” he told the