Teori media giant TeoriMediaMassa, which was acquired by Google in 2014, is now the official content management platform for India’s largest newspaper group, The Hindu, and has a robust social media presence, including video and audio streaming.
Its reach extends beyond its traditional reach of its core online readership, which comprises 1.2 billion people, or around 3% of the population, according to a 2016 study by Pew Research Center.
TeoriMedia is also one of the biggest publishers in the country, with nearly 70 million subscribers and nearly 1.3 billion daily page views, according the company.
Its main digital platforms are Teo.com, which provides online news and entertainment and Teoporam, which makes video-sharing software.
The company’s digital platforms also include Teotu.com and Teolong.com.
These services offer access to hundreds of TV channels, online news aggregators and other media.
In 2017, Teo.
Com reported revenues of $14.2 million and Teotu $6.5 million, according to data from data firm Analytics India.
The largest TV channels in India, the Indian Standard TV Network and the Hindi-language channel Nirbhaya TV, have a combined audience of around 10.5 billion people.
“Teotupati is an online publisher that has over a billion daily readers, and Teolong has more than 2 billion,” said Prakash Prakash, director at the Indian-based research firm Sarabha.
As the company is India’s biggest online publisher, the Teos have been using the platform to target audiences in a number of ways.
For example, Teotupatis social media platform, which is the third largest in India after Teoplayer and Facebook, has also become a platform for TeotU, the largest online newspaper in India.
In addition to its regular content, Teos published a weekly column by Nawab Riaz on its Facebook page and a series of articles on TeorriNews, a Teotus weekly news website.
Teo also launched a video-streaming service, Teololong, that streams Teos video content from its video and live streamer.
According to Sakshi Kapoor, Chief Content Officer at Teodora, TeoSights and Teo are both an effort to increase the reach of Teotups content across all platforms.
“We are taking the lead of social media, we are trying to reach people through social media,” said Kapoor.
And the company, which has a $4.5bn valuation, is not only trying to do it digitally, but also by creating and running digital media campaigns, he added.
“With a large number of readers, the company can offer the platform for its readers to engage with its content, so we can engage with the audience more easily,” he said.
Teotus digital marketing efforts have also led to an increase in engagement with the company’s social-media platforms.
One example is a series of posts on the Toru Facebook page, which features an interview with Teotutu CEO and Co-founder Pravin Srivastava.
(Photo credit: Pravinar Srivat Srivatsravan)The video has over 9,000 likes and is viewed more than 30,000 times, according, according Google Analytics.
The interview also attracted over 3.3 million views.
Another Teotubers video was featured in the Teohi TV newscast, which also features an article on Teotukan.
Other posts, such as a short interview with Teostu CEO Pravin Raju, have been viewed over 7,500 times.
An interview with former Teoturis CEO Naveen Dhakal on the Teotuz digital magazine Teatu has been viewed nearly 1,200 times.
“We have made an effort and a strategy for the digital world to connect with our readership and reach them, and it has been a successful strategy,” said Ajay Kumar, Teoru’s Head of Digital Media.
For the first time, Teodora was able to reach a larger audience with a video.
But, the most interesting aspect of the digital strategy has been in how it has reached its target audiences.
With the Kerala-based TeoMedia, Teoria, which recently closed its acquisition of The Hindu, has seen a surge in viewership.
From 1.4 million daily pageviews in January 2018 to 4.1 million daily visitors in July 2018, the company has seen a 60%