Australian financial journalist Daniella Gassett says that mass media is in crisis.
Photo: Kate Geraghty The media industry is in an existential crisis.
This is partly because the media industry needs a large and well-paid workforce, which many people can no longer find.
This leaves the industry exposed to increasing competition from new online media companies that can offer better, more affordable services.
Mass media is not immune from this problem.
But we have some pretty good alternatives to mass media.
The biggest of these is the internet, where people can access mass media without having to go to a network or a subscription service.
This has been a boon for Australian media, with the Australian Financial Press (AFP) and Australian National Television (ANT) leading the way.
The AFP’s flagship program, Australia’s Biggest Hits, launched in 2017, and the network has been able to attract a large audience thanks to its focus on Australian-centric content.